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By Team GRAZIA

PSA: THESE BEAUTY BRANDS JUST LAUNCHED IN THE MIDDLE EAST

*Clears space on bathroom shelf*

LYDA BEAUTY

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Photo: @lydabeauty Instagram

Our beauty editor is obsessed with Lyda Beauty’s iconic Cleopatra Cat Eye Stamp, which promises the perfect winged liner look, every time. So, when we heard that the beauty brand was finally launching in the region, we sat at our desks ready to hit ‘Add To Cart’ on her revolutionary eyeliners, skin-perfecting toners, refreshing face mists and much, much more. Founded by Iranian-born Lyda Fischer, who fled Iran as a refugee and grew up in Switzerland, it’s all about fuss-free, fool-proof formulas that instantly empower and make you feel (and look) good. “The beauty industry in the Middle East is an exciting nexus of tradition and modernity, and at Lyda Beauty we are much the same and saw the region as a natural next step,” Lyda told GRAZIA. “Not only am I personally connecting with my Middle Eastern roots, but our lines are looking to take consumers from conscious beauty to experiencing beauty that values interconnectedness between inner vitality and outer radiance.” Shop the products here.